Mr. Cornell, who was out of the office addressing vendors the day the post was published, returned to assess the damage. Retracting the statement wasn't an option, he decided—that might have worse consequences than standing by it. Left-leaning areas such as Los Angeles are among Target’s fastest-growing markets.
Inside the company, executives predicted the backlash would die down. It didn’t, and foot traffic in several markets, particularly in the South, declined considerably in the months following the announcement.
Why businesses should stay out of politics.
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